Prime Minister's Youth Programme (PMYP) – Skills Development Programme

The Skills Development Programme under PMYP aims to empower Pakistan’s youth by equipping them with high-demand, employable skills to thrive in the digital economy. The programme ensures practical learning, industry-relevant knowledge, and hands-on experience, making students job-ready and enabling them to start their own online businesses.

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Programme Structure

• Total Duration: 2 Weeks
• Classes per Week: 3 Classes
• Each Class Duration: 2 Hours
• Total Classes: 6 Classes
• Total Course Duration: 12 Hours
• Total Credit Hours: 4 (1 credit hour = 3 learning hours)

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Courses & Modules

1. Ecommerce Mastery

📌 Course Overview: Learn the fundamentals of running an online business, from store setup to advanced scaling techniques.

Modules:

🔹 Class 1: Introduction to Ecommerce & Online Selling

• What is Ecommerce?
• Understanding Business Models (B2B, B2C, Dropshipping)
• Choosing the Right Niche & Market Research

🔹 Class 2: Store Setup & Product Sourcing

• Shopify vs. WooCommerce: Which One to Choose?
• Supplier Selection & Dropshipping Basics
• Pricing Strategies & Inventory Management

🔹 Class 3: Website Optimization & Branding

• Designing a User-Friendly Ecommerce Store
• Branding & Product Positioning
• SEO for Ecommerce

🔹 Class 4: Marketing & Customer Acquisition

• Facebook & Google Ads for Ecommerce
• Influencer & Affiliate Marketing
• Email Marketing & Automation

🔹 Class 5: Order Fulfillment & Customer Service

• Logistics, Payment Gateways & Courier Integrations
• Handling Returns & Customer Satisfaction Strategies
• Automating Business Processes

🔹 Class 6: Scaling & Growth Strategies

• Increasing Average Order Value (AOV)
• Retargeting Strategies
• Expanding to International Markets

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2. Digital Marketing Expert Certification

📌 Course Overview: Master the key components of digital marketing, including SEO, PPC, social media, and email marketing.

Modules:

🔹 Class 1: Introduction to Digital Marketing

• Overview of Digital Marketing Channels
• Understanding Consumer Behavior & Trends
• Setting Goals & KPIs

🔹 Class 2: Search Engine Optimization (SEO) Basics

• On-Page & Off-Page SEO
• Keyword Research & Content Strategy
• Backlinking & Domain Authority

🔹 Class 3: Social Media Marketing (Facebook, Instagram, TikTok)

• Facebook & Instagram Ads: How to Set Up and Scale
• Organic vs. Paid Growth Strategies
• TikTok Growth & Influencer Marketing

🔹 Class 4: Google Ads & PPC Advertising

• Google Search & Display Ads
• Retargeting & Performance Metrics
• Budget Optimization

🔹 Class 5: Email & Content Marketing

• Creating High-Converting Emails
• Drip Campaigns & Automation
• Blogging & Video Content Strategies

🔹 Class 6: Analytics & Performance Tracking

• Google Analytics & Facebook Pixel
• Interpreting Data for Strategy
• Optimizing for Higher ROI

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3. Graphic Designing for Beginners

📌 Course Overview: Learn to create professional designs for marketing, branding, and social media.

Modules:

🔹 Class 1: Introduction to Graphic Design & Tools

• Photoshop, Illustrator, & Canva Overview
• Basic Design Principles & Color Theory
• Understanding Typography

🔹 Class 2: Creating Social Media Content

• Facebook & Instagram Post Design
• Ad Creatives & Carousel Posts
• GIFs & Short Video Editing

🔹 Class 3: Logo & Branding Design

• Logo Design Techniques
• Business Cards & Stationery Branding
• Visual Identity & Mood Boards

🔹 Class 4: UI/UX & Web Design Basics

• Wireframing & Prototyping
• Website Banner & Slider Designs
• Mobile Responsiveness in Design

🔹 Class 5: Print & Advertisement Design

• Brochure, Poster & Flyer Design
• Mockups & Product Packaging
• Digital vs. Print Designs

🔹 Class 6: Freelancing & Career Growth

• Creating a Portfolio
• Finding Clients on Fiverr & Upwork
• Networking & Job Opportunities

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4. Shopify Store Development

📌 Course Overview: Learn how to build and scale a Shopify store from scratch.

Modules:

🔹 Class 1: Introduction to Shopify & Store Setup
🔹 Class 2: Theme Customization & Product Uploading
🔹 Class 3: Shopify Apps & Conversion Optimization
🔹 Class 4: Payment Gateways & Order Processing
🔹 Class 5: Shopify Marketing & Retargeting Strategies
🔹 Class 6: Scaling & Automation

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5. TikTok Marketing & Monetization

📌 Course Overview: Learn viral strategies, ad placements, and influencer collaborations to grow brands on TikTok.

Modules:

🔹 Class 1: Understanding the TikTok Algorithm
🔹 Class 2: Creating Viral Content & Trends
🔹 Class 3: TikTok Ads & Business Strategies
🔹 Class 4: Influencer Marketing & Collaborations
🔹 Class 5: Monetization: Brand Deals & Sponsorships
🔹 Class 6: Scaling & Automation

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6. YouTube Monetization & Growth

📌 Course Overview: Learn how to create, optimize, and monetize YouTube content.

Modules:

🔹 Class 1: Content Planning & Niche Selection
🔹 Class 2: Video Editing & Thumbnails Design
🔹 Class 3: SEO & YouTube Algorithm Hacks
🔹 Class 4: Monetization & Sponsorship Deals
🔹 Class 5: Live Streaming & Community Building
🔹 Class 6: Scaling & Passive Income Strategies

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7. Dropshipping Business Model

📌 Course Overview: Learn how to start a dropshipping business with no inventory.

Modules:

🔹 Class 1: Introduction to Dropshipping
🔹 Class 2: Finding Winning Products
🔹 Class 3: Supplier Sourcing & Negotiation
🔹 Class 4: Store Setup & Marketing Strategies
🔹 Class 5: Order Fulfillment & Customer Service
🔹 Class 6: Scaling to 6-Figure Sales

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8. AI & Machine Learning for Business

📌 Course Overview: Learn how AI is transforming business, marketing, and automation.

Modules:

🔹 Class 1: Introduction to AI & Machine Learning
🔹 Class 2: AI Tools for Content & Ads Automation
🔹 Class 3: Chatbots & Customer Service Automation
🔹 Class 4: Predictive Analytics in Marketing
🔹 Class 5: AI-Powered Ecommerce Strategies
🔹 Class 6: Ethical AI & Future Trends

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Course Mentors

✅ Omer Mubeen – Digital Marketing & Growth Hacking
✅ Sehrish Ali – Ecommerce Business Consultant
✅ Faraz Naseer – Dropshipping Specialist
✅ Muaaz Zuberi – Shopify & Automation Expert
✅ Imran Sheikh – Performance Marketing
✅ Haider Ahmed Qazi – Social Media & Content Marketing
✅ Umair Arshad – Branding & Sales Strategy
✅ Faheem Raza - CEO Signify Solutions Inc.

 

To Participate in the Program fill Out the Below Form: